Soho House Experiences

Led the launch of Soho House Experiences, a program designed to enhance membership offerings, boost recruitment, and reduce churn. Kicking off with a pop-up at Primavera Sound, I led the marketing strategy for five exclusive parties aimed at generating excitement and anticipation for future events.

I directed content creation in real-time that went live to Soho House’s 1 million Instagram followers, secured significant media coverage, including in Vogue España and achieved over 10 million in reach through a curated influencer strategy.