About
SAMANTHA WALLACE

I’m a brand marketing strategist with over a decade of experience helping ambitious businesses launch, scale, and expand into new markets. My work blends commercial acumen with creative clarity—building tailored, brand-driven strategies that drive growth, elevate perception, and create lasting impact.

Throughout my career, I’ve partnered with a range of globally recognised brands across lifestyle, hospitality, tech, and wellness science sectors. From emerging startups to established market leaders, I work closely with teams to develop smart, considered marketing plans that optimise the full marketing mix and meet the demands of fast-paced, competitive industries.

I specialise in bringing structure and direction to growing brands—supporting everything from early-stage positioning to go-to-market planning, audience engagement, brand storytelling, and cultural alignment. My approach is grounded in insight, but driven by intuition and taste—ensuring that every decision not only serves a purpose, but also reflects the identity and ambition of the brand.

What unites the businesses I work with is a shared dedication to curation, culture, community, and growth. I value innovation, thoughtful leadership, and the pursuit of meaningful connections between brands and their audiences. With each project, I aim to build marketing that feels as good as it performs—strategic, elegant, and enduring.