Early Stage Advising for Diome

Advised on early stage marketing plans for Diome, a nutraceuticals start-up focused on sleep and stress solutions that help people better care for themselves. 

Tasked with elevating the brand's presence and driving awareness, I oversaw the brand’s tone of voice and content strategy, implemented conversion-driven marketing tactics to ensure measurable revenue growth and recruited a leading communications agency, landing coverage in Financial Times. Samantha worked closely with the founder to build the brand’s marketing function, identifying key roles and necessary resources to scale the team effectively and lay the foundation for sustainable marketing growth.